Skype for Business, Telcos and VEEDEEO: The principle of healthy coexistence

When it comes to video conferencing, inevitably people think of Skype. Catching the hitch of its huge success as a consumer product, Microsoft saw an opportunity to adapt it to the business market. In 2015, Skype for Business (S4B) was born, more a rebranding of Microsoft Lync than a brand new product, and made it part of Office 365.

As video conferencing service providers, we deal in a regular basis with questions like

Does your product integrate with Skype for Business?

or

What’s the difference between your product and Skype for Business?

We understand and agree S4B is a great tool for teams using MS Office. But we do not see VEEDEEO as a competitor to S4B and here is why: “Skype for business only uses the computer for meetings (no video conferencing systems)”. Carlos Tavares, CEO of VEEDEEO, could not be more clear. “There are a few players that integrate video conferencing systems with Skype for Business (i.e. Polycom), but the licensing is extremely expensive – because Polycom needs to pay a fee to Microsoft, of course”.

So why are Telcos attracted to S4B?

We see Telcos adding more and more products and services to their portfolio to compensate the erosion of margins in voice and data. In the enterprise (B2B) segment they try to sell not only the traditional communications services, but also equipments (routers, switches, etc), software (firewalls, productivity tools – like Microsoft Office 365 and Skype for Business – and other softwares) and even IT support services.

As Carlos Tavares points, “Microsoft wants to get into Telco – with the acquisition of Skype and the move from ‘traditional’ software to the cloud (pushed by Google Apps), Microsoft entered the ‘unified communications’ space, competing directly with Cisco and the other unified communications vendors”. So it is not unusual to see Telcos selling Microsoft products. Unlike Microsoft, Google is not very fond of doing partnerships with Telcos, which leaves room for Microsoft to grow in the Office Productivity segment.

When it comes to video conferencing systems, Telcos continue to sell them. Video conferencing systems give good margins and help grow revenue and presence in the customer, which leads us to conclude in terms of marketing offering it makes perfect sense to continue to push for these systems. Besides, PC is fine for a 1-person-behind-the-screen meeting, but for meetings with more than one person in the room, video conferencing systems seem to be more comfortable, fitable and, overall, the right tool to use.

Where does VEEDEEO come in?

We believe there is still a big growth potential in the video communications area, specially in the video systems area, but this of course will only work if you have the connectivity services to make the video rooms accessible to the whole world and with remote PC-based users.

Telcos can continue (and will) to offer Office 365 and S4B as part of their business productivity software offering. Nevertheless, they will also continue to offer video conferencing systems because;

a) some customers still ask for them/need them; and

b) if giving the right market push, video conferencing systems can become a big revenue stream (just imagine: if Telcos start positioning video communications as “regular” communications – as “regular” as voice – then the market demand would for sure be huge).

In order to have a truly interesting offer in video communications, Telcos need to have an Enterprise Video Cloud such as VEEDEEO to complete their hardware catalogs. When comparing with the phone area, Telcos don’t just sell “phones”, they sell physical hardware and their connectivity with the world (voice). That is exactly what VEEDEEO offers for Telcos (and customers in general): we provide the platform to unite all video conferencing systems and make video communications as easy and “regular” as phone calls.

VEEDEEO made that possible when created the Global Video Directory, a 100% cloud – and so far unique – service that enables users (in this case, companies) to register their video conferencing systems in the cloud, giving them a fixed global video number. Also, users can receive and dial other video conferencing systems – either inside or outside firewalls (you can find more information here and in our release webinar). “This is something that will really make an impact if we have the chance to show this working to Telcos”, concludes Carlos Tavares.

To conclude, Telcos can enrich product portfolios by offering a wider range of video communications services and products – including S4B and VEEDEEO – without conflict.

>> Interested in partner with VEEDEEO? <<

More on the Global Video Directory:

VEEDEEO introduces the Cloud Video Room Console

VEEDEEO has hosted the webinar “Bring your Video System to the Cloud” on April 11 to introduce a new service for companies with video conferencing systems – the Cloud Video Room Console.

This new service is free and is available online without the need to instal anything. Users will only have to register video conferencing systems in the VEEDEEO cloud – free and unlimitedly.

The Cloud Video Room Console is a call management console built for the comfort of its users, so they can start a video call as fast as a single tap.

Tablet_Room Console

We share the new service release so you can learn more about this console where you can:

  • start a video call with internal or external equipments
  • search in the corporate directory all registered systems of your company
  • search in the global directory all the registered video systems of the world

>> Watch the webinar here <<

Each equipment or video conferencing room has one dedicated Room Console. To have access to the Room Consoles you just need to create an account and register the equipments in the VEEDEEO cloud. Account and register are free and include personalized support.

This webinar follows the release of the Global Video Directory this February. Learn more about the Global Video Directory and what all its benefits for your business.

>> Register you video conferencing system for free and try the Room Console <<

Call video systems and phones directly from VEEDEEO

Call video conferencing systems

Following some feedback from customers reporting they had troubles connecting older video conferencing systems to the cloud and, consequently, hosting video meetings, we developed the Dial Out feature. Now you can call any video conferencing system, to its IP, from your desktop VEEDEEO session, as if you were making a regular phone call.

Login to VEEDEEO and start a video meeting. At any moment you can Dial Out to a video conferencing system. To connect the video system you just called, someone must accept the incoming call – and that’s it!

To dial out to a video system, go to the side bar menu on the VEEDEEO space interface and click Call Video Room. Insert the video conferencing IP to which you plan to call. Please note the video system must be switched on to receive the call.

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This feature is free and is included in your VEEDEEO service.

You must enable your video system to receive calls, by making your system IP public. Talk to our support team to understand how to make your IP public and still safe.

Join participants by calling their phones

VEEDEEO also allows you to invite participants by phone call. From your VEEDEEO session interface, you can call any phone, landline or mobile. Just click, on the side menu, Call Phone, and add the call details, including the right country phone code and the number. The guest only needs to answer the call to join the meeting.

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This feature is not included in the VEEDEEO basic service because it has additional costs associated to the calls. Contact support@veedeeo.me to learn more about this feature or fill in the form: