Knowledge is power. Modern and cultured societies consume information as they breathe air. If education makes society move forward, imagine what it can do in a company. Lack of communication means information is not flowing, and, as human bodies faint without air, companies eventually collapse.
Is not uncommon to witness some communication deficiencies among collaborators and hierarchies. This may happen due to the absence of good communications tools, the shortsightedness of decisions makers or even conservative cultures that still promote the gap between those who know what is happening and those who have absolutely no idea. Attitude influences behaviour, and silence results in uncertainty, reticence and more silence.
All businesses require team work. Each person is important to make the wheel turn. Communication is essential to put all team members going in the same direction. The purpose should always be the same – the success of the business. If this is the mindset, information will flow, ideas will sprout and projects will speed up – and everyone will be satisfied.
1. Reach people through video conference
Meetings are a good way of reporting and sharing important data, but there are also written or audiovisual announcements released through the communications channels available in each company.
With technology, knowledge can be brought to a wider audience, from internal collaborators to shareholders. Announcements or meetings can be broadcasted real-time to hundreds of people from a video conferencing room or a computer – and all viewers listen to the news first hand.
At VEEDEEO we have created the means to allow any enterprise or brand to have as many video broadcasting channels as needed to communicate and expand their business.
2. Extend your company’s message to the world
You probably do not know (yet), but video is more and more an appellant resource for sales and marketing professionals. According to HighQ, 2015 was a great year for video as marketing tool. You can see an infographic with complete information on the collected data, but we highlight some interesting numbers:
- by 2018, 79% of the internet consumer traffic will be video content
- 69% of sales and marketing professionals used video
- 93% of marketers use video for online marketing, sales and communication and consider video to be effective for brand awareness, lead generation and engagement
Tip: Target your content
Your company can have one or several channels, each dedicated to specific topics or brands. There is no such thing as “general public”, and your content and message are not for every ears and eyes. Select and build your audience with relevant information for each targeted group of people and allocate it to one broadcast channel. This is also an easier way to manage each channel.
Mind flourishing with ideas for your business? Start broadcasting today!