VEEDEEO has created a new enterprise communication tool for sales, marketing and customer service teams. Any brand or business can now make available on their websites a video-chat channel as an alternative to forms or written messages that sometimes takes a while to be answered.
This new tool can be deployed as a common button or a small “call to action” video – a serious invitation for endless creativity – on any page of the website, or on the reference of a particular product or service. By clicking the video-chat button, the visitor of the website will automatically start a face to face call with an assistant of the company.
The possibilities are huge. With only a few lines of code any brand or company can have one or more video communications channels with several assistants at hand to answer to all prospects and customers that come by their website – just like in a regular call center or help desk.
Besides having this tool available in any website accessible by any internet traveller, regular customer, curious or brand aficionado, stores or business establishments can provide counters with computers dedicated to video-chats in their B&Ms. This might be an interesting way to reach more customers and keep them instead of having people waiting in line for their turn to be served.
3 Reasons why we recommend it
1. Offer a faster and ultra-personalized customer support
Written messages may be confusing or lacking information because of synthase errors or difficulty to convey the message through writing. The process of uncovering what the client needs may take longer that is acceptable for both parts. A phone call is usually more productive than an email, so imagine the perks of a video call. It is more engaging for the customer and, for the assistant, this represents a good way to evaluate the potential interest and the real necessity of the person. This way they present them the best solution and pricing plan and avoid boring customers with inadequate alternatives.
2. Put sales in immediate contact with prospects
Do not spend another day or week waiting for a prospect to turn into a customer, risking failure. In minutes sales teams can evaluate each lead potential and perform their magic. When people are interested in a specific product or service but do not know any brand yet, they attack several fronts in order to get the more advantageous resolution. If you are not ready to respond in the least time possible, you risk losing clients. Instead give them the chance to immediately contact any assistant or specialist and be surprised with irrefutable efficiency.
3. Improve your brand credibility
Maybe it is an overused phrase, but in this demanding new world, companies need to stand out from their competition. Quality and price are, of course, the main attractions, but there are more and more similar products and services on the menu, so the big difference may rely on the customer service that is provided – prompt, straight and targeted.
People who interact with brands will absorb, above everything else, experiences. It’s up to all brands to turn them positive or negative. It is not necessary to offer the most inspiring or creative experience – customers like to be treated like VIPs, no matter how much money they will spend on the brand, and sometimes a good support service is enough to entice and bind them. They will return for more, become regular consumers of the product or service, even recommend them to others.
By investing in a good relationship with customers, brands and companies are building a (good) reputation.
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